Hotel à Parfum
Located in the Martone family’s former perfume factory, in Milan’s design district, the five-star Magna Pars is the first and only Hotel à Parfum in the world.
Where perfume becomes experience
Born where fragrances were once created, Magna Pars, the Hotel à Parfum, is now a refined 5-star boutique hotel that celebrates the art of perfume in every detail. In a historic former perfume factory, Italian elegance meets sensory innovation to give life to an unprecedented hospitality, where the sense of smell guides every experience.
A stay that speaks to the senses
Every stay at Magna Pars is a sensory symphony. Each of the 68 Suites is inspired by a specific olfactory note: fruity, aromatic, floral, woody, or resinous. Every detail tells the story of its Essence: the ambient fragrance enclosed in amber glass diffusers, the artist’s painting depicting the key olfactory ingredient, and the book La Grammatica dei Profumi by Giorgia Martone, opened to the page dedicated to the raw material that inspired, and scents, the Suite.
The return to olfactory roots
The Hotel à Parfum is born from a family legacy: the passion for Italian artisan perfumery. The Martone family transforms the historic Marvin factory into a place where hospitality meets design, culture and beauty. A project that speaks of vision, memory and authenticity.
The spirit of the place
In the creative heart of Milan, between the quiet of Via Forcella and the liveliness of Zona Tortona, Magna Pars is immersed in an intimate and authentic dimension. The original industrial architecture meets essential lines and natural materials, creating an elegant and authentic environment.
At the heart of the hotel are the secret Internal Gardens, green and fragrant. Plants come from all over the world and are chosen for their connection with perfumery. Evergreen and seasonal alternate creating a constantly changing landscape. A living place that follows the rhythm of nature and accompanies every moment of your stay.
The scent of hospitality
Inside our hotel, scent becomes language, welcome, discovery. In collaboration with the Perfume Laboratory LabSolue, we have created a universe of olfactory experiences designed to engage the senses and leave an indelible memory. Fragrance accompanies the experience in every form, from the Olfactory Check-in to aromatherapy massages, from the Olfactive Aperitif to the Menù à Parfum, all the way to the sound of scent and the Olfactive Journey.
Whether you are here to relax, celebrate a special occasion or organize a group experience, you will find tailor-made routes to live the olfactory universe in all its nuances – intimate, sensory, unforgettable.
A sustainable vision
In transforming the former perfume factory, we have combined aesthetics, memory and responsibility. Magna Pars is the result of a sustainable architectural project, built with low-impact materials and entrusted to Italian craftsmen.
The entire facility is powered by geothermal and solar energy, and equipped with advanced technologies to reduce consumption and dispersion. Each choice reflects a precise vision: to welcome with elegance, respecting the environment.
Want to discover more?
Each room in our hotel is an invitation to discover a different Essence: a sensory journey born in the heart of the Perfume Laboratory LabSolue. If you want to know more about the 68 fragrances we are here to accompany you.
How to reach us
Magna Pars, the Hotel à Parfum, is located in the Milan of the Navigli, between the lively Via Tortona and the quiet reserved Via Forcella. A strategic position, just a few steps from Porta Genova, which combines tranquility and centrality, between culture, fashion and places of leisure.